4 EASY STEPS TO PROMOTE YOUR CLUB CONTEST
Your club contest is one of the best ways to promote your club. A club contest not only helps members to grow it can also help retain members and recruit new ones.
- Retention: A club contest engages many of your members in planning and working on this event. There are many different roles which in turn can build camaraderie and help engage members.
- Recruit: It is an excellent way to recruit new members by inviting them to the contest. New members bring new ideas and talents.
- The single best way to promote your club offline is by word of mouth. Nothing beats a personal invitation. When a club member invites a friend, neighbor, colleague or family member to attend the contest it is often the turning point in them joining the club.
- Social Media is another dynamic way to promote your club contest. Use your club social media (club Facebook page, website, and Meetup). Also encourage your members to post contest information on their social media sites.
- Local sites (Patch.com and calendar@appenmediagroup.com) allow you to post events onto their calendars. In addition, many local municipalities allow you to post events and meetings on their calendar as well.
- Send a news release and photo to your local newspaper. Check out this news release as an example.
- Newspapers will not run fliers even with good graphics
- Rarely do they convert fliers into a news story
- They are more likely to run crisp, full sentences that tell concisely who and what the news is about.
- If you send a professional news release (no spelling or grammar errors) along with a 300 dpi photo that has the first and last name of the people in the photo labeled from left to right it usually gets in the newspaper first.
*Photos must be sent in high resolution. The internet likes small compacted photos that don’t take up much space. So if you want your photos to look crisp, clear and in focus, you should send them in high resolution of 300 dpi or greater.
Bigger is not better so if the file is huge it will probably bounce back to you. If you are not sure, send it twice – big and a little bigger. Then just ask in the email to answer if the photo is OK
Click here to see an example of a Press Release