6 Easy Ways To Automate Your Club Marketing
Every lead your club gets is worth fighting for and there are practical ways to automate your club marketing in your quest toward converting a lead to a member.
The pathway to club membership in this digital age is not a simple straight line, but we offer a few easy touch points to give your club the edge in converting guest to members. Good news, you can adapt this same format for your business. Especially if you are in sales.
Here are five easy steps your club can take today:
1. Request for Information: Your club has just received a request for more information. Automate your reply by just adding a few personal touches. By pre-writing your response you make sure that you are providing valuable information they will need to make a decision to attend your club meeting. Click here for a sample.
2. Meeting Reminder: A few days before your club meeting send a reminder to your guest that you are looking forward to seeing them. The FAQ sheet. Check out this meeting reminder.
3. Guest Packet: Putting together a quest packet creates a sense of gratitude from the club to the prospect. Information on the benefits of not only joining Toastmasters, but your club in particular. Click here for more guest packet ideas.
· Letter from the club president
· A one sheet on the history of your club
· A current club newsletter
· A pre-filled membership application with your club name, number and address
4. Follow-up with Guest(s): “We are thrilled that you chose to visit our (club name)! Imagine how delighted your guest will be to receive a personalized email from you the next day after visiting your club. This follow-up email can also be automated yet personalized with the salutation. Click here for an example.
5. Meeting Reminder for return visit: A few days before your next club meeting send a reminder to your guest that you welcome the opportunity to see them again. Check out this meeting reminder for 2nd visit.
6. Message the day of the meeting: The day of your club meeting (unless you meet early in the morning than the night before) use messenger to send a short reminder: “This is (your name) Looking forward to seeing you at (club name) today at (time). Be sure to include the club address.
Want to really make a lasting impression? Have a club member call each one of your guest for an additional personalized invitation to join.